Retail design expert, Bryan Stirle, explains the relationship between floors and products. In sum:
1. Customer interactions with your products should be considered when choosing your flooring materials. For example, customers buying slippers may want an area with soft carpet, sport shoe customers may enjoy trying them on a section with astroturf, etc.
2. The flooring look-and-feel should match the look-and-feel of your products. Imagine an Apple store covered in fluffy, pink 70s carpet.
3. Your floor materials should consider the frequency of possible spills, such as in a grocery store or perfume shop, and the wetness of the weather.
Flooring can comprise a large segment of your retail design budget. Speak to one of our retail design representatives to discuss your floors, your products, and how best to apply your budget. Chat with us at www.creativestoresolutions.com.