Items Worth the Splurge: Counters & Wall Fixtures

  Retail design expert, Bryan Stirle, explains why retail counters and the proper use of wall fixtures are fundamental to creating relationships with your customers based on store-recognition and visual story-telling. Shopping counters create presence, a space to nurture conversation, and exposure to your store name-brand and logo, ultimately encouraging the formation of a relationship […]

Lighting: Ambiance, Moods, Experience, and Product Display

Retail design expert, Bryan Stirle, uses Bloomingdale’s to explain the effects of lighting types on customer moods, customer experiences with your products and retail space, product display under different color indexes, and negotiations with ceiling types for small-medium sized businesses.

How Floors Affect Product Sales

  Retail design expert, Bryan Stirle, explains the relationship between floors and products. In sum:   1. Customer interactions with your products should be considered when choosing your flooring materials. For example, customers buying slippers may want an area with soft carpet, sport shoe customers may enjoy trying them on a section with astroturf, etc. […]