5 Store Layout Mistakes Retailers make when Opening a Store

Many new retailers invest heavily in inventory and branding but underestimate the importance of store design. Even small layout mistakes can make it harder for customers to shop, reduce product exposure, and limit the effectiveness of your retail space. Whether you’re opening a boutique, vape shop, dispensary, jewelry store, sporting goods retailer, or specialty store, avoiding these common mistakes can help you create a more profitable shopping experience.

Many retailers focus on floor space while overlooking the importance of wall displays, shelving systems, and merchandising fixtures. When display space is limited, products become overcrowded, disorganized, or hidden from customers. This is where wall space can completely change the way a space is utilized. A carefully planned mix of floor and wall fixtures helps to utilize all available retail space even when you may be limited.

Your fixtures are a direct reflection of your business. Customers notice the quality of your environment, even if they don’t consciously realize it. Presenting your space with high quality fixtures allows for a professional tone that the customer will notice as they browse through the merchandise. A jewelry store, boutique, vape shop, and sporting goods retailer all have different merchandising needs. Choosing fixtures designed for your specific products helps improve both appearance and functionality. Investing in quality fixtures will guarantee a great return on investment, as they are built to last and will create a far more professional vibe in your retail space.

Poorly designed checkout areas can create bottlenecks, long wait times, and operational inefficiencies. A carefully planned checkout area will allow for smooth transactions, returns and potential sales of complimentary products based on what the customer is looking for. Many successful retailers also use the checkout zone to showcase small accessories, gift items, or promotional products that encourage additional purchases. The importance of the checkout area is undeniable as it becomes a sort of center point of your space. Without a solid plan and quality fixtures, the usefulness of the checkout area can be lost.

A store that feels spacious on opening day can quickly become overcrowded if growth isn’t part of the original design plan. Planning for this growth allows for a company to be prepared and allow the space to stay as intended. Flexible fixtures allow retailers to adapt their store as inventory changes and customer preferences evolve. Accounting for an increase in inventory is key when planning the layout of a retail space, so that you won’t need to change the layout in the future when these increases do come. Planning for growth today can help prevent expensive redesigns in the future.

Even small design improvements can have a significant impact on sales performance over time. Retailers who invest in thoughtful store planning often find that customers spend more time in the store, interact with more products, and have a better overall shopping experience. We offer a comprehensive selection of retail fixtures, displays, showcases, shelving systems, and merchandising solutions designed to help businesses maximize their retail space. Whether you’re opening your first location or expanding an existing business, proper planning can make all the difference.

5 Low-Cost Retail Design Ideas for Small Retail Spaces

1. Wall System. Select the correct wall system for your budget and the correct amount being used. One way to do that on a budget is to use slatwall panels on your walls. Our staff sell hundreds of slatwall panels each year and views this wall display system as one of the biggest bang for buck wall displays available. The only problem with slatwall is that it can be to so inexpensive that it is over used in the retailers store. When our design team helps a retailer create a slatwall layout we suggest installing the slatwall in sections as apposed to running the entire length of the walls. This gives the store some breathing room between product lines and gives the customer a chance to understand the overall layout of the merchandise.  This also controls the number of slatwall sheets that needs to be purchased. 

 

2. Grooves. Make your wall system looks a touch above the competition by upgrading your slatwall grooves. Now that you have reduced the number of slatwall panels your store requires let make them look better. One way to do that is to add a silver metal groove insert into the structure of the slatwall and increase the spacing of the grooves from the standard 3″ on center to 4 or 6 inches. By going to 6″ on center groove spacing you save almost 50% of the cost of the typical metal groove cost. 
 
3. Floor Fixtures. Don’t settle for the same old floor fixtures.  When our staff helps a retailer on a budget we typically suggest using traditional floor fixture designs which include tables, slatwall gondolas and slatwall towers.  These display designs are considered to be standard throughout the industry but are only available in a couple of finishes. Creative Store Solutions has changed that by offering upgraded finish options for the stock designs. So now if you want a red or purple value line table or slatwall fixture because the color matches the theme of your store we can make it.  Yes it costs a bit more but we feel the cost is worth it because it gives the retailer the individuality they were looking for but didn’t think they could afford it. 
 
4. The Rack. Chrome racks may not be the answer just because they are cheap. When shopping for clothing racks don’t just buy the cheapest chrome square tubing rack you can find. Once again it is about individuality so select a rack the fits your theme. Maybe a Raw Steel finished rack where you see the weld marks and imperfections in the metal will look better in your new sports themed store. And guess what the cost difference is less then 15%. 
 
 
5. Store Graphics. Are the graphics images on your walls telling the whole story. Once a new retailer gets there store set up the last thing they want to think about is hanging signs and banners on there walls. And even if they have thought about it once they see what the image and printing costs are they tend not to follow through with the purchase.  One way to get the best images possible for free is to go directly to the source by calling your vendors. Maybe you sell Nike shoes or New Era hats. Well guess what these companies pay athletes to takes photos. Try contacting your sales rep and see it they have an image library you can pull from. By doing this you will at least save the cost of the image and even possible the cost of the printing depending on the volume you purchase from the various venders. 
 
 

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Store Layouts: Creating Paths for Your Customers

 

Listen to retail design expert, Bryan Stirle, discuss the importance of controlling customer traffic flow by intelligently setting up your store’s floor layout. How do you get a customer to the product they’re looking for? How do you show them products they didn’t even know they needed? How do you simplify checkout?

Bryan Stirle analyses Best Buy’s typical floor layouts and digs out strategies that can be adapted from the Big Box Retailers and put to use for smaller retail spaces.

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Items Worth the Splurge: Counters & Wall Fixtures

 

Retail design expert, Bryan Stirle, explains why retail counters and the proper use of wall fixtures are fundamental to creating relationships with your customers based on store-recognition and visual story-telling. Shopping counters create presence, a space to nurture conversation, and exposure to your store name-brand and logo, ultimately encouraging the formation of a relationship between your store and your customer. When handled correctly, wall fixtures create an interactive experience between your customer and your products. Even wildly popular wall fixtures, such as slatwall, can be smartly used to tell a visual story that gives your products meaning and makes shopping in your store a memorable experience for your customer.

Part of Creative Store Solutions upcoming eBook! From our chapter: “Items Worth the Splurge.”

Lighting: Ambiance, Moods, Experience, and Product Display

Retail design expert, Bryan Stirle, uses Bloomingdale’s to explain the effects of lighting types on customer moods, customer experiences with your products and retail space, product display under different color indexes, and negotiations with ceiling types for small-medium sized businesses.

How to Maximize Space Using Color

 

From Big Box Retailers to Independent Businesses: How to Maximize Space Using Color

Commercial design expert, Bryan Stirle, analyses retail design strategies used by Big Box retailers and adapts their principles for use in independent businesses. In this podcast, Bryan takes apart how space constraints, such as a low or high ceiling, can be paired with colors to change a customer’s perspective of the size, vastness, and openness of your space.

How Floors Affect Product Sales

Retail Design Floor

 

Retail design expert, Bryan Stirle, explains the relationship between floors and products. In sum:

 

1. Customer interactions with your products should be considered when choosing your flooring materials. For example, customers buying slippers may want an area with soft carpet, sport shoe customers may enjoy trying them on a section with astroturf, etc.

 

2. The flooring look-and-feel should match the look-and-feel of your products. Imagine an Apple store covered in fluffy, pink 70s carpet.

 

3. Your floor materials should consider the frequency of possible spills, such as in a grocery store or perfume shop, and the wetness of the weather.

 

Flooring can comprise a large segment of your retail design budget. Speak to one of our retail design representatives to discuss your floors, your products, and how best to apply your budget. Chat with us at www.creativestoresolutions.com.

How to Tie the Five Senses to Promotions and Increase Sales

 

Retail design expert, Bryan Stirle, shares ideas on how to engage customers’ five senses to increase sales. Tips include considering the qualities of your product (like the smell of a perfume or the color of a shirt) when designing a promotion. This podcast concludes with an analysis of the ways in which Big Box retailers tie senses to promotions and how small-to-mid sized businesses can adapt them for use.

 

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Textured Slatwall – The New Look!

The demand for exciting ways to display products is ever evolving.  The most common and universal way to merchandise is off of a slatwall medium, but it leaves little to the imagination.  Traditional LPL slat wall panels tend to turn into a bland wallpaper background, contributing nothing to the store environment.  Textured slat wall changes all of that. The rich sophisticated look of Textured Slatwall – Designer Slatwall transforms your dull drab wall into something special. Slatwall has been around since the 80’s and almost every mass retailer, small retailer, or mid size is using the same boring product. White 3″ on center 4′ long x 8′ wide times about a billion sheets adorning the walls of every other store open today.

Well not anymore Slatwall Panels can be much more than just something to hang a hook on. Brick, Asphalt, or Textured metal panels that just so happen to accept slatwall accessories are taking the best feature of slatwall, and tossing out the rest. This revolutionary 3 dimensional slatwall has aluminum inserts for added strength but you wont see them, they are painted to match the rest of the panel. Your Slatwall Panel is now anything but boring. You can have the old world look of a brick wall, grout lines and all, it even feels like brick!

Slatwall Panels that look like a million dollars will make the perceived value of whatever you display on them look like a million dollars too. Remember if its displayed right its half sold